illegal immigration basically. there s a whole legal immigration apparatus, and just so you know what the pie chart looks like, there s about 40 million immigrants in this country who are documents. that means they immigrated and become citizens or they have green cards, permanent legal residency. there s about 3.5 million of guest worker visas, about 2 million have student visas, and the rest are undocumented. so this is what the pie chart looks like. we re talking about bringing that red slice into the blue slice. that s a big part of it. but the other place that red slice can go, if we re looking there, thinking about the future, is that guest worker visa or student visa. there s other kinds of ways you can create legal status for people that is not citizenship. and one of the big fights traditionally, particularly between labor and capital over immigration, has been the notion of how much you want to how many guest workers you want to create. is that still a sticking point,
three, promote google hangouts. you can record them automatically to show them on youtube. four, contribute to online magazines. publishing outstanding content on the right website is a cost effective way to leave your mark and put a face to a name for potential customers and five advertise during how-to videos on youtube. video ads can be time consumeing. provide helpful information and showing the usefulness of your product or service. between linkedin and twitter and facebook we re all doing a lot of networking online. this can lead to clbrations or partnerships with people we never met with a person. our next guest has a checklist for to you use in order to protect yourself when forming working relationships with people over social media. maria ross is chief brand strategist and creator of red slice which advices
getting your demographic interested in your brand is key to any business, and, according to our guests, creating a brand strategy doesn t have to be a difficult task. she has some simple exercises you can do when you re both cash strapped and time strapped, but want to build buzz, attract fans and grow your business. maria ross is the founder of red slice, a consultancy that offers brand and messaging strategies and author of the book branding basics for small business: how to create an irresistible brand on any budget. great to see you, maria. thanks for having me, j.j. i want to just dive right into the exercises that you have. the first thing you say is create a character profile. write a character profile. do you mean of your customers? yeah, absolutely. a lot of small business owners tend to think that everyone is their market. and that s simply just not the case. for example, we all buy shirts, but we buy them from different places. so, i recommend that small business own
strategy doesn t have to be a difficult task. 33 she has some simple exercises you can do when you re both cash strapped and time strapped, but want to build buzz, attract fans and grow your business. maria is ross it the founder of red slice, a consultancy that offers brand and messaging strategies and author of the book branding basics for small business: how to create an irresistible brand on any budget. great to see you, maria. thanks for having me, j.j. i want to just dive right into the exercises that you have. the first thing you say is create a character profile. write a character profile. do you mean of your customers? yeah, absolutely. a lot of small business owners tend to think that everyone is their market. and that s simply just not the case. for example, we all buy shirts, but we buy them from different places. so, i recommend that small business owners not go after more than three particular market segments, because they just don t have the budget or time to do