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Kim Davis on May 6, 2021 at 10:00 am
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Good morning, Marketers, and here’s another thing having a moment in the spotlight.
User-generated content, or UGC. That can mean anything from customer reviews and ratings, to opinions or images shared online. Why is it in the spotlight? Because in the digital bubble of the last 14 months, people have found more time to spend, not only scrolling endlessly online, but expressing themselves often in relation to products and services they love (or hate).