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Dearest Broker: Be My Valentine?
Mortgage lenders across the country are getting into wholesale. Step one: Woo the people actually making the loans.
Keith Griffin
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When the Super Bowl was played this year, millions of viewers more attuned to the ads than the passes were treated to an exhortation from Rocket Mortgage, nee Quicken Loans: Why don’t you use a mortgage broker?
It was the latest in a series of efforts by the largest mortgage lender in the country to strengthen its wholesale channel. To beef up its Rocket Pro TPO Services, the company knew it had to show brokers it’s on their side, pushing business their way.