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Zoe Walker Ahwa gives beauty advice on how to do more with less
11 Dec, 2020 10:00 PM
5 minutes to read
Model / Rainer from N Model Management Photo / Babiche Martens.
By: Zoe Walker Ahwa You know the stories, a classic of the lifestyle genre: someone is asked to share their skincare routine, which they describe as low-key, considered, simple . Then they list a plethora of products that they use in the morning and another list they use at night. Simple? Okay, sure.
In recent years, this concept of uncomplicated beauty has become co-opted to mean something else entirely. But a new movement of streamlined skincare routines is emphasising super-targeted ingredients and functional versatility (yep, the 2-in-1 concept of yore) - with a less is more, green philosophy also sparking a wave of exciting local beauty start-ups.