Sitting on a 4,000 square meter exhibition space at the Museum of Contemporary Art Shanghai, visitors will delve into the story of The Macallan via an immersive and sensorial experience.
Edrington, the producer of the iconic scotch whisky The Macallan, has always focused on becoming the world s leading builder of ultra-premium spirit brands. Founded 160 years ago, Edrington said its success stems from a heritage of exceptional people, dedicated to crafting spirit brands of the highest quality. While The Macallan is its central focus, Edrington is also supported by other brands such as Highland Park, The Glenrothes, Naked. Its brand portfolio is completed with The Famous Grouse Blended Scotch Whisky and Brugal rum in the Dominican Republic.
Although Edrington places utmost importance in the quality of its drinks, it also seeks to make a positive contribution to the communities in which consumers live and work in. In fact last year, the scotch and spirits brand launched The Macallan Charity Gala to give back to charity, which saw it clinch a finalist spot in Excellence in Corporate Social Responsibility at