For a few years now, Gildas L Hostis, EHL Senior Lecturer in Oenology (the knowledge of wine, wine service, production, economics and tasting), has been trying out new tools enabling students to express themselves more freely and creatively. The synesthetic approach is a method that shuns traditional analytical wine tasting along with the ubiquitous wine tasting ‘grid’, replacing it with a more imaginative practice that summons up many of the senses. Here, students are encouraged to practice wine pairing by creating matches with specific paintings.