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What is Babycham? Iconic drink is being relaunched

The drink marketed as a chic option for the ladies is making a comeback.

Iconic sparkling perry Babycham to be relaunched by founder s descendants

The slogan ‘I’d love a babycham!’ was a common feature of the brand’s adverts which were primarily aimed at women.

Babycham is back! But will it still have its sparkle?

The sparkling perry, with its iconic deer logo and goblet-style branded glasses, became a marketing phenomenon in the Sixties and Seventies, selling 144million bottles a year by 1977.

I d love a Babycham! (Again): How the 60s tipple was marketed at ladies in post-war Britain

Famous as the first drink aimed directly at women, Babycham gained legions of fans with its sparkling pear fizz - and is now looking to make a comeback

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