Your Thursday Forecast: best events in Florence
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The Fascinating Stories Behind Some of The Most Famous Italian Carmakers Logos
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autoevolution 20 Feb 2021, 10:58 UTC ·
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Car logos have long become a symbol of status. All carmakers use them, because people and companies have a soft spot for attesting they belong to something greater, but for some, especially the ones in the business of making products for niche segments, these logos are of particular importance. 1 photo
Of all the car companies now operating around the world, there is perhaps not one more self-aware than Ferrari. The Italian company has gained a reputation for being unforgiving towards everyone who through thought or action may damage its image. We wonder how would they feel about someone messing around with their precious logo.
Do us a story on Enzo Ferrari,’ they said. Of course, the proposition is quite simple, but how can one adequately address the most significant single motor racing personality of the 20th century in just a few confined magazine pages? The sin will be omission – yet there’s too much to tell to avoid such sin. When the great man died – aged 90 – on August 14, 1988, it was pre-ordained that his passing should be attended by massive media outpourings – obituaries, tributes, potted biographies, the whole effusion of print, film, television and sound tape that today marks the passing of the great and famous.