The Twitter account, @PayGapApp, is the brainchild of Francesca Lawson and her partner, Ali Fensome, of Manchester, England, who said they wanted to see companies pay up, literally, to the women they were celebrating. Lawson and Fensome, a software developer, built their pay gap bot using public data thanks to a pay transparency law in place in the United Kingdom since 2017. The U.K. government requires that companies with over 250 employees submit annual reports on their gender pay gaps based o
@PayGapApp/Twitter(NEW YORK) By the end of International Women's Day this year, a Twitter account that sent out hundreds of tweets calling out companies for their gender pay gap had gone viral. The Twitter account, @PayGapApp, is the brainchild of Francesca Lawson and her partner, Ali Fensome, of Manchester, England, who said they wanted to see companies pay up, literally, to the women they were celebrating. "It came from a place of frustration of seeing all these lovely messages of empowerment and celebration and inspiration, but without actually knowing whether they were true or not," Lawson, a 27-year-old copywriter and social media manager, told ABC News' Good Morning America. "If companies are so keen to promote themselves as celebrating women and equality, then that really needs to come through in their actions as well." Lawson and Fensome, a software developer, built their pay gap bot using public data thanks to a pay transparency law in place in
The Twitter account @PayGapApp uses government data in the U.K. to call out companies tweeting for International Women’s Day while having some stark gender pay disparities.