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Eric Garner s mother reacts to Derek Chauvin s conviction: Tears started falling from my eyes
Across the country, many Americans are feeling a sense of relief after the conviction of former Minneapolis police officer Derek Chauvin in the death of George Floyd.
The chilling video of Chauvin kneeling on Floyd s neck as he repeatedly pleaded that he couldn t breathe became a rallying cry across the country and the world on the issue of race and policing in America.
Six years before Floyd said, I can t breathe, Eric Garner said those same words while in the grip of a New York City police officer.
MullenLowe and Mediahub: a year at the heart of the crisis
The agency s work won the Thinkbox TV Planning Awards Grand Prix and helped save the NHS
Campaign, the agency knew it had something special to sing about.
Just how special and, ultimately, how important that work and the ongoing collaboration with its client would prove to be was something yet to be revealed.
The entry, Saving the NHS one touchpoint at a time went on to win the Thinkbox TV Planning Awards Grand Prix in July and subsequent campaigns have helped push nursing applications to UCAS up by a staggering 32% this year.
WARC’s Chiara Manco looks at how the 2020 DMA Awards winners used data to better understand and connect with their audiences.
Creativity, strategy and results – these are the three pillars against which DMA Awards entries are judged. The 2020 winners – announced at a series of online events – have not only delivered against each pillar, but also showed a more human side to data.
BT Sport and Klarna: fuelling passions and redefining experiences
When judges discussed BT Sport’s Unscripted campaign during the online ceremonies, one comment came up time and time again: “I wish I had that insight”. It’s no surprise then that the work, by Wunderman Thompson, was awarded the Grand Prix. With Unscripted, the sports broadcaster ignited a global debate within the football community by using AI to assemble a script that predicted the 2019/20 season, and followed it with a DOOH campaign.