fran chite franchisees, recognizing there s strength in numbers and joining an organization with a brain trust and resources creates a tremendous amount of opportunity. reporter: helpful advice in operation manuals make a big difference but they can only take so far. the wrong reason to join a franchise to think because you join a franchise you re going to be successful automatically. that s not the case. reporter: buying a franchise alone is no better guarantee of success than starting up a business from fresh. and he agrees. at the end of the day the extrusion is at the store level. the owner themselves and their ability. reporter: for people like amanda and dennis, that s where the entrepreneurial drive kicks in to make the real difference between failure and success i. wish i could have been making money on day one but i knew that takes time. and as much energy is what i put into it is what i definitely see come out on weeks that i don t get out of the store as much and d