How the VFX industry will thrive post-Covid
What it takes to maintain world-class creative output in a hybrid-working future
The pandemic has forced creative businesses of all kinds to totally rethink their working model: a baptism by fire that has put a new hybrid-working future to the test. When it comes to creating entertainment content, studios packed with state-of-the-art kit with eye-watering processing power suddenly had to decamp and operate remotely – without breaking stride.
“Just because we’re in the middle of a global pandemic, studios aren’t getting a pass,” reflects Robert Hoffmann, senior worldwide industry manager for media & entertainment at Lenovo. “Locked at home, we’re still craving new and fresh content. We can’t let infrastructure be a barrier between artists and what they’re trying to create. Regardless of the situation, they need to be able to create and iterate as quickly as possible, and often.”