See more higher costs were getting to one day delivery, instead of twoday. It was anticipated it would fall but not this much. David one day delivery costs a lot of money. Yes, but are people buying. However, i would say i listened to head of consumer in long beach at wall street journal tech live event 24 hours ago. 48 jeff wil said consumer is strong. You are here for the hour. David we bring in the panel. There are a couple things about amazon, it is a fascinating case study of whether or not the business is being run by a ceo who runs the business the way he thinks he should or running to the way that market and wall street analysts think. Time and again, associate said ill spend money to make money, i dont care whether it meets your earnings expectations, i dont really care what you think. He does not care. That is frustrating to analysts and, wall street and to amazons benefit, they will spend more money or make money that is the plan. They have such a huge penetration of amazon