Iconic Fishing Brand Zebco Acquired by Rather Outdoors
The company has been making fishing rods, reels, accessories since 1949.
Zebco has a strong reputation for introducing young anglers to fishing. (Shutterstock image) February 17, 2120 By Game & Fish Staff
Citing Zebco s strength in the European fishing market, Rather Outdoors announced it has acquired the well-known fishing-tackle maker this week.
Rather is also the parent company of popular brands Lew’s and Strike King, and now Zebco subsidiary Quantum. We are thrilled to welcome Zebco to the Rather family of brands, CEO Ken Eubanks said in a news release. From a company perspective, this business represents robust growth potential for Rather Outdoors and enables us to continue building a complementary offering for our most important partner, our consumers in the fishing community.
Modified Dec 15th, 2020 at 10:44 AM
Strike King Big Bass Challenge Events Coming in 2021
Lexington, S.C. – December 9, 2020 – Rather Outdoors announces the formation of a series of big bass format tournaments coming in 2021. The Strike King Big Bass Challenge will feature four events across the nation on some of the most well-known big bass fisheries in the country. The series will be one-day events with four two- hour weigh-in periods and guaranteed payouts based on field size.
Strike King is excited to introduce this series of events that will allow anglers of every level to compete in a fun atmosphere that will be both challenging and rewarding. Whether you are a hard-core tournament angler, want to be one, or looking for something to do with a friend or family member, Strike King Big Bass Challenge events will be a great place to accomplish all of these goals.