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Packaging Substrate / Materials: Aluminium Made in SE16 since 2013, Fourpure was brewing beer in a Bermondsey industrial estate before it was cool. But while Fourpure’s business moved from strength to strength, their brand lacked direction. Having changed four times in eight years, Fourpure’s equities were left undefined and its messaging diluted. With big ambitions to be one of the top craft beers in the UK, Fourpure knew they needed to show the world who they were and what they stood for. Starting with their flagship lager, Fourpure’s internal team partnered with Thirst to develop a full repositioning and redesign.