Lewis Schenk Launches Latest Passion Project: Auspreneure Monday, July 19, 2021 5:57 AM UTC
For as long as we all can remember, the news has been an integral part of society. The ability to spread a message far and wide, and keep up to date with the latest happenings in the world, it s hard to imagine a world without it. Us humans by nature are drawn to the clickbait-y headlines and fear based messaging to drive points home. It didn’t take long before marketers around the world understood the impact that the news could have on building and growing a business.
Fast forward to the 21st century, and PR has become arguably the most important facet of scaling a business. In 2021 the world of online marketing, PR and media is still a vast landscape, and one that is changing rapidly - with an abundance of platforms online to share ideas, stories, create impact and make a lasting change on the world.