Virtual Beauty Retail: Mary Kay launches digital pop-up shop The Texas-based beauty company has just expanded its Suite 13 virtual 3D beauty showroom and expects to have the tech in place for nearly all markets that Mary Kay serves by the end of the year.
“Today, technology is at the center of everything, and people – especially the younger generation - want to discover, learn and find out about new products online,” says Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc., in this month’s media release about Suite 13.
“Suite 13,” she explains,
“will provide Mary Kay Independent Beauty Consultants the flexibility of a digital business by being able to introduce our Mary Kay brand everywhere at any time and to elevate the way they build relationships with their customers by sharing an immersive beauty experience.”