Updated Mar 12, 2021, 4:23 pm IST
The beauty industry has moved ahead from fostering cosmetic good looks to therapeutic goals
Selena Gomez
When Selena Gomez announced her brand, Rare Beauty, last year, it was through an Instagram video which set out the brand’s purpose: to support people in their journey to feel more comfortable with themselves. Beauty brands, besides focusing on outward good looks, are now also looking to help consumers suffering from anxiety and depression. They have been doing a lot of Instagram Live shows on self-care.
“The time we spent locked up in our homes during the Lockdown has left many of us reeling from the effects of loneliness, anxiety and stress. In fact, these problems are assuming chronic proportions. Chronic stress has disastrous effects on our mental, physical, emotional and spiritual well-being,” says Shahnaz Husain, Founder-Chairperson-Managing Director of The Shahnaz Husain Group in India. But the famous beauty entrepreneur fee