Now that women s midlife health issues are no longer a taboo subject, businesses have been clamouring to cash in on the menopause misery trend . Kerry Potter gets hot under the collar.
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Thu 22 Apr 2021 01.00 EDT
In the US, they call it “hustle culture”: the idea that the ideal person for the modern age is one who is always on, always at work, always grafting. Your work is your life, and when you are not doing your hustle, you have a side-hustle. Like all the world’s worst ideas, it started in Silicon Valley, although it is a business-sector thing, rather than a California thing.
Since the earliest days of tech, the notion of “playbour”, work so enjoyable that it is interchangeable with leisure, has been the dream. From there, it spiralled in all directions: hobbies became something to monetise, wellness became a duty to your workplace and, most importantly,