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The UN World Tourism Organization (UNWTO) Regional Conference Enhancing Brand Africa – Fostering Tourism Development will bring together a wide variety of African tourism stakeholders to explore how t
The UN World Tourism Organization (UNWTO) Regional Conference Enhancing Brand Africa – Fostering Tourism Development will bring together a wide variety of African tourism stakeholders to explore how to build a stronger brand for Africa as a tourism destination (Accra, Ghana, August 17-19, 2015).
Tourism is one of Africa’s most promising economic sectors, but the sector’s capacity to fully contribute to inclusive and sustainable development across the continent is often hindered by negative perceptions and the generalization of crises situations in specific locations. At the same time, the numerous positive stories from Africa remain untold to a global audience, further impeding positive perceptions of the region.