Fossil's newest smartwatches come with features many of their predecessors were sorely lacking. In an attempt to catch up to its rivals, the company has added heart rate trackers, NFC payment and built-in GPS to
Fossil, the iconic watchmaker, entered the smartwatch space but ultimately exited in 2024. Explore why: challenges with Wear OS, fierce competition from tech giants, such as Apple and Samsung, and a strategic shift back to its core business.