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Which? reveals cheapest supermarkets Lidl has narrowly beaten Aldi to be named the cheapest supermarket of 2020, according to Which? analysis. The consumer group tracked the price of 45 popular products such as Hovis bread, Knorr stock cubes and free-range eggs in eight major supermarkets for at least 100 days between January and December 2020. It calculated the average price of each item over the year and the total average cost of all 45 items in the “trolley” – taking the weight and quality of items into account. Which? said this is the first time it has included Lidl, which has a stores in James Street and Thanet Road in Acomb, and Aldi with stores in Fulford Road and Water Lane in its annual study – which now includes own-label items as well as branded ones.