April 12, 2021 5:40 pm
While the Irish dairy sector is good at communicating what it is doing at an environmental level, it is currently missing a beat in terms of communicating with the consumer, according to National Dairy Council (NDC) CEO Zoe Kavanagh.
Kavanagh was speaking to
Agriland ahead of tomorrow’s launch of the NDC’s latest campaign “NDC: Fortifying Irish consumers’ trust in dairy farming”.
‘Talking to itself’
When asked for her view as to whether the sector is doing enough on environmental issues, Kavanagh said:
“Our view would be the sector has done a really good job at talking to itself.