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Irene Forte. A skincare line was never the plan for Irene Forte. Upon graduating from Oxford University, she began working in hospitality for her family’s luxury hotel business, Rocco Forte Hotels. When she began looking after the hotel group’s spas for fun, her interest in wellness quickly took her in an unexpected direction. “I wanted to unify the spas with a product range, and when I started looking for a brand, I didn’t find anything that I was super-excited about,” Forte tells Observer. “We