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We can do this : America watched as two Indian-Americans kicked off President Biden s grassroots vaccine initiative
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We can do this : Biden unveils pro-vaccine grass roots push Vivek Murthy, Kamala Harris at virtual kickoff
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The campaign, featuring print, social media, and radio ads and later, television ads has proved controversial.
House Democrats slammed original proposals for the campaign as a vehicle for taxpayer-funded political propaganda, and criticized it again after documents showed officials ruled out Justin Timberlake as a potential collaborator because he publicly endorsed Obama and supports gay marriage.
The revised campaign will have a science-based approach, Mark Weber, the federal health official behind the initiative, told The New York Times, and will target people who are hesitant to take the vaccine but can be persuaded to do so.
The Department of Health and Human Services (HHS) is overseeing the Building Vaccine Confidence campaign, which was developed by market researchers Fors Marsh Group. The government will run focus groups so that officials can target groups most at risk of the virus, and it will also observe data to see whether the campaign makes a difference in
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