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As third-party cookies disappear and first-party data strategies take centre stage, we explore the future of digital advertising-oriented data management platforms and targeting approaches

Joanna oconnellNatalie minterLisa collinsForrester research newForrester research new york basedJoannao connellAndrew doubleOracle advertisingWalmart connectTrade deskDigital marketingDigital advertisingProgrammatic advertisingPerformance marketingAta management platform dmpCustomer data platforms