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Twitter Turning Into X Is Set To Kill Billions In Brand Value

It's rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It's rarer still for the owner of such a brand to announce plans to intentionally destroy it.

San franciscoUnited statesSteve susiLinda yaccarinoTodd irwinElon muskAllen adamsonDipanjan chatterjeeJoshua whiteVanderbilt whiteJasmine enbergVanderbilt universityMeta platforms incAlphabet incForrester research incChief executive officer linda yaccarino

Twitter Turning Into X Is Set to Kill Billions in Brand Value

Twitter Turning Into X Is Set to Kill Billions in Brand Value
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Todd irwinDipanjan chatterjeeLinda yaccarinoVanderbilt whiteSteve susiAllen adamsonJoshua whiteElon muskJasmine enbergVanderbilt universityForrester research incAlphabet incMeta platforms incChief executive officer linda yaccarinoMeta platformsForrester research

Elon Musk has wrecked billions in Twitter in brand value

Analysts and brand agencies say changing one of the most recognizable social media brands is a mistake.

Todd irwinLinda yaccarinoJasmine enbergElon muskSteve susiVanderbilt whiteDipanjan chatterjeeAllen adamsonJoshua whiteMeta platforms incForrester research incVanderbilt universityAlphabet incChief executive officer linda yaccarinoMeta platformsForrester research

Twitter turning into X is set to kill billions in brand value

Twitter turning into X is set to kill billions in brand value
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Vanderbilt whiteElon muskAllen adamsonDipanjan chatterjeeLinda yaccarinoJasmine enbergSteve susiJoshua whiteTodd irwinAlphabet incVanderbilt universityMeta platforms incForrester research incChief executive officer linda yaccarinoMeta platformsForrester research

twitter brand value: Elon Musk cost Twitter up to $20 billion in getting rid of the bird logo: experts

Analysts and brand agencies call the products renaming a mistake.

Dipanjan chatterjeeJoshua whiteAllen adamsonLinda yaccarinoVanderbilt whiteSteve susiJasmine enbergTodd irwinElon muskMeta platforms incVanderbilt universityForrester research incAlphabet incMeta platformsForrester researchTwitter brand value