AXE is refreshing the dating game with a new :60 global ad spot that illustrates how guys can spark attraction anywhere.
“The Walk“ is a celebration of attraction that envisions a world transformed by confidence and irresistible scent.
The ad debuts a fresh take on the brand’s mission to help guys smell and feel their best because they never know when, where, and with whom they’ll spark attraction. If you’re into it and they’re into it,
AXE is into it.
To emphasize that smelling good with AXE fragrances leads to feeling good, the brand is innovating their body spray, antiperspirant, deodorant and body wash lines. Their proprietary
/PRNewswire/ Introducing The New Axe Effect. The #1 men s fragrance brand in the world, is refreshing the dating game with a new :60 global ad spot ("The.