Beverage Industry Veterans Launch Line of Terpene-infused Tequila Seltzers
0 Shares
PORTLAND, OR – El Hempe, a new brand of terpene-infused agave tequila seltzers, has launched in California and Oregon, according to El Hempe CEO Tony Bash.
“El Hempe is the first non-cannabis, terpene-infused alcoholic beverage that replicates the nose of cannabis,” Bash said. “The RTD market is booming right now, especially among younger drinkers, and tequila itself has experienced double-digit growth in popularity over the past decade.”
The canned spirits are available in three flavors:Lemon-Lime OG Kush (5% abv), Mixed Berry OG Kush (5% abv) and Hibiscus DurbanPoison (8% abv). Although the essence of cannabis is apparent immediately aftera can is opened, the seltzers contain no THC or CBD.