a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they re making the right noises. all right. we ll watch out for that. thanks forjoining us on the media show. we appreciate it, stephen. thanks for your time. that s stephen lambert, ceo of studio lambert. now, still with us is benjamin cohen, the ceo of pinknews. we re also joined by dino myers lamptey, who set up his own advertising agency, the barber shop, and by sophie lewis, chief strategy officer from m&c saatchi. and we asked the three of you tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption what s working, wha
benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they re making the right noises. all right. we ll watch out for that. thanks forjoining us on the media show. we appreciate it, stephen. thanks for your time. that s stephen lambert, ceo of studio lambert. now, still with us is benjamin cohen, the ceo of pinknews. we re also joined by dino myers lamptey, who set up his own advertising agency, the barber shop, and by sophie lewis, chief strategy officer from m&c saatchi. and we asked the three of you tojoin us on the media show because the christmas period is always crucial in u
because in this case, it was a dutch format, they re the people that own the format and will benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they re making the right noises. all right. we ll watch out for that. thanks forjoining us on the media show. we appreciate it, stephen. thanks for your time. that s stephen lambert, ceo of studio lambert. now, still with us is benjamin cohen, the ceo of pinknews. we re also joined by dino myers lamptey, who set up his own advertising agency, the barber shop, and by sophie lewis, chief strategy officer from m&c saatchi. and we asked the
in the uk and start knocking on your door and saying, we d like to do this ? well, there s two parts to the value of a show like this. there is what s called the format, which is the idea that sets out how you make the show, and then there s the tape. because in this case, it was a dutch format, they re the people that own the format and will benefit from format sales around the world. every time an episode is made anywhere in the world, a part of the budget is paid to the format owners. but the most valuable tape tends to be the british and american tape, and that tape will get sold all around the world. and obviously, as the makers of that tape, we will participate in the value of that. well, congratulations on such a success. i assume a second series has been ordered by the bbc or will be shortly? they re making the right noises. all right. we ll watch out for that. thanks forjoining us on the media show. we appreciate it, stephen. thanks for your time. that s stephen lambert, ceo