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55-year-old whose side business brings in $400,000 a year: Here s the No 1 lesson that helped me succeed

At an insurance job, Penny Bowers-Schebal learned to build “strategic relationships.” Now, she uses that skill at her wedding dress store, Formality Bridal.

Formality Bridal owner: How strategic relationships help me succeed

At an insurance job, Penny Bowers-Schebal learned to build "strategic relationships." Now, she uses that skill at her wedding dress store, Formality Bridal.

55-year-old who quit her job to start a business that brings in $400K a year: Here s the No 1 lesson that helped me succeed

At an insurance job, Penny Bowers-Schebal learned to build “strategic relationships.” Now, she uses that skill at her wedding dress store, Formality Bridal.

55-year-old whose side business brings in $400,000 a year: Here s the No 1 lesson that helped me succeed

55-year-old whose side business brings in $400,000 a year: Here s the No 1 lesson that helped me succeed
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Ohio Woman Merges Farming With Bridal Retail — Generates Over $313,000 In Yearly Sales

Penny Bowers-Schebal, 55, begins her mornings amid the pastoral settings of her goat dairy farm in Austinburg, Ohio. This small rural town, home to fewer than 600 residents, serves as the starting point for her day before she heads to her bridal shop, Formality Bridal, just a short drive away in Geneva.

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