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Celebrity-backed beauty brand caught up in Chapter 11 bankruptcy

In this case, a big-name singer has shown that just having a huge social media following is not enough, but there may be a happy ending.

United statesAriana grandePhillip faraone gettyRyan reynoldsNicky hiltonSammy hagarSimon cowellNatalie portmanKim kardashianSuzanne somerRob kardashianHogan pastamaniaKylie jennerShoppers drug martLuke hemsworthHulk hogan

Celebrity-backed beauty brand caught up in Chapter 11 bankruptcy

In this case, a big-name singer has shown that just having a huge social media following is not enough, but there may be a happy ending.

United statesSammy hagarRob kardashianKim kardashianSuzanne somerPhillip faraone gettyHogan pastamaniaRyan reynoldsNatalie portmanAriana grandeKylie jennerNicky hiltonSimon cowellShoppers drug martLuke hemsworthHulk hogan

How Often Do Beauty Brands Fail, and Why?

The beauty industry is a multibillion-dollar industry, with new brands launching every day. What makes a company succeed in an already overcrowded space?

Hailey bieberAmber fillerup clarkNichole powellTisha thompsonTami blakeMckinsey institute for black economic mobilityMckinsey companyForma beautySwim factorKim kardashianScarlett johanssonDifferentiation fromTrue skincareBlack economic mobilityFifteen percent pledgeKnowing your priorities

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