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2 Historic Business Flops by Legendary Entrepreneurs Reveal a Poignant Truth About Failure Even the most successful people confront the specter of failure. The question is, can we learn from it? In this essay, I want to tell readers about two of the last century’s big and fascinating business failures. But first, some related insights. In her 2008 commencement address at Harvard University, “Harry Potter” author J. K. Rowling famously asserted, “It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all in which case, you fail by default.”

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