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Strategic market identification sought for stronger wood trade

Strategic market identification sought for stronger wood trade 09:00 | 14/01/2021 Vietnam’s wood industry is leaving behind a successful 2020, ready to embrace the new advantages that some of last year’s signed and effective trade agreements bring with them. However, local associations recommend shifting the focus from purely manufacturing consumer goods to creating identifiable brands and innovations. Economic recoveries elsewhere on the globe will see increasing demand for wood from the likes of Vietnam, photo Le Toan Vietnamese flooring provider Sagi Co., Ltd. is currently working with Japanese partners to develop a flooring centre in Vietnam. The company’s director Nguyen Phuc Thang wants to take advantage of his understanding of the Japanese market, as well as the company’s experience in developing its Son Lam brand for laminate flooring to connect supply and demand for wooden flooring products.

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