Part three of our special series of four articles and videos on the harvesting and production of ashwagandha (Withania somnifera) root details the meticulous process and production standards used by ashwagandha root specialist KSM-66 and how that helps provide peace of mind for manufacturers.
Consumer tastes and demands in the food and supplement sectors are rapidly evolving. Rising health consciousness, coupled with concerns about processed foods and artificial additives, has bolstered the demand for nutraceutical products. Ashwagandha root is one such nutraceutical that is gaining popularity in North America and Europe.