Formerly known as the cable association. Mr. Powell, how would you describe the state of the cable world today . Guest i think its pretty vibrant and dynamic, which is if afford correctly is both opportunistic and anxious. A period of phenomenal technological transformation still. I think many changes patterns and Consumer Behavior that everyone is adapting to. I think every now and then that kind of transformation and energy is invigorating and i thing the industry files invigorated the moment. On the operator side theyre on the doesnt of the most significant data and broadband speeds in their history, rolling out in the next couple of years. Extraordinarily new and interesting interfaces and apps and come come come cast, and think wore, wog throughout what the strategy ooh be and what apps are like and theyre Fresh Opportunities to innovate. Its in great shape. Host how many people get cable today and are cord cutters inevitable . Guest you know, churn is always inevitable. We have l