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Ford Sponsoring Saturday’s 147th Kentucky Derby Photo: Ford Last year, Ford was all too thrilled to announce that it had signed on to become the official vehicle of Churchill Downs and the Kentucky Derby. Ford broke the news on March 9; by the end of that week, well, let’s say that things got pretty weird. While there was ultimately a Kentucky Derby in 2020 with Ford sponsorship, this year’s race marks the debut of the partnership in front of live fans. Saturday at noon, the most exciting two minutes in sports outside (or at least the most exciting two minutes in sports involving horses) returns to Churchill Downs in Louisville, Kentucky, with fans in attendance. The 147th running of the Kentucky Derby will take place with roughly 50 percent of reserved seats filled and 30 percent capacity in the infield.

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