The PR and communications industry is doing very well thank you. That’s the view of The Public Relations Consultants Association of India (PRCAI) CEO Deeptie Sethi. The former Ford India communications boss who was brought into lead the professional organisation after stints in the US expects the spin doctoring business to grow at a healthy 12 percent.
The meeting was attended by Ford India workers involved in a wildcat strike, Ford workers at the Saarlouis plant in Germany, and Will Lehman, a US Mack Trucks worker running for president of the UAW.
A militant, more than month-long strike by workers at Ford’s Tamil Nadu assembly plant was arbitrarily shut down by the union last Saturday after it signed an agreement with management that completely abandoned the workers’ demand for job security.
With just 1,500 EcoSport vehicles pending to be rolled out of its plant near here for overseas markets, Ford India Pvt Ltd is operating the factory for one shift, said a senior worker."The striking workers union demanding a better .
The automaker is investing in CESS (Connected, Electric, Shared and Safe vehicles) training across the organisation, extending beyond R&D and shopfloor roles.