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What do you need to know to make sure your paid media marketing is ready for the new year? A look at the Google Tags Consent Mode update for ad personalization & remarketing in EEA.

United statesMarketers shouldRevise googleConsent modeEuropean economic areaInfluencers part of your marketingAudience management on multipleFor video contentYoutube shortsSleep on microsoftGoogle adsMicrosoft adsOptimizing the userHot jarUser testingSmart bidding