How the Zizzi and ASK Italian operator is mapping out its digital future
By Finn Scott-Delany Azzurri IT and tech director Joel Robinson on the value of partnerships, building solutions in-house, and the holy grail of creating a single customer view.
For Joel Robinson, it makes little sense creating artificial dividing lines between click & collect, delivery, customer marketing, order and pay. The IT and tech director at Azzurri, which operates the ASK Italian, Zizzi and Coco di Mama restaurant brands, believes it is all digital and that all falls under his remit at the Italian casual dining operator.
Consistent with other tech leaders, Robinson s vision at Azzurri is to create a single customer view, which fuses together all the different digital touchpoints, with a transactional platform powering every channel to create a consistent user experience. Overhauling a digital strategy to make it more simple has not been without its complexities however,