Creative Q&A: Elevation’s ‘Monster’ maker C.J. Hawn
Photos courtesy of Elevation)
In the 200-plus TV spots that C.J. Hawn has overseen in her time at Elevation, two characters she created stand out from the pack.
There’s Buster, the Jack Russell Terrier that’s the face of Virginia Green’s “Respect the Lawn” campaign. And then, there’s the Tuition Monster: that sarcastic, green man-beast who gives parents every reason to start saving for college in Virginia529’s long-running ad series.
Both mascots or in Tuition Monster’s case, “anti-mascot” were spawned by Hawn, who just completed her first year as Elevation’s sole creative director.