How LSE s Master s In Marketing Helped Kick-Start My Career
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How LSE s Master s In Marketing Helped Kick-Start My Career
A Master’s in Marketing at LSE helped politics grad, Alison Choi, gain the technical skills she needed to pivot from copywriting to market research
For Alison Choi, a career in marketing has always been an attractive prospect.
“I view myself as someone who is quite creative,” she says, “and marketing offers plenty of chances for creativity.”
After graduating from a bachelor’s degree in politics, Alison began her career as a copywriter for CSOFT International in Shanghai. After a year of building experience, she was drawn to the more strategic side of marketing.