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No Yeezy way out: Adidas tries to bounce back after Kanye West split

The partnership with Ye, formerly known as Kanye West, was the stuff of sneakerhead legend and its demise has the shoe company scrambling to replace nearly half of its profits

For future growth, Reebok is looking to its past

Nike Joins the Metaverse Sneaker Wars

Nike's acquisition of RTFKT could be a pivotal moment for NFTs.

Inside Adidas Billion-Dollar Digital Transformation

Inside Adidas Billion-Dollar Digital Transformation
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