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The appointment is effective April 5th.
UM has been named the media agency of record for CDO Foodsphere Inc., following a competitive pitch earlier this year. The Filipino company dates back 45 years and encompasses brands CDO Funtastyk Tocino, CDO Karne Norte, Highlands, San Marino, and Danes.
“We were impressed by UM’s ideas, strategies, and use of data analytics,” said Theresa Chong, Vice President for Marketing, CDO Foodsphere Inc.
“More importantly their knowledge, skills, and demonstrated track record gave us confidence that we can successfully work together to futureproof our business in a rapidly changing media and technology landscape.”
UM’s appointment as media agency of record for CDO is effective April 5, 2021.
Published February 1, 2021, 8:00 AM
This is part of a series of profiles on a new generation of leaders, thinkers, creators, innovators, and trailblazers across many fields in the country. The list is drawn under the theme “What’s Now, What’s New, What’s Next” in celebration of Manila Bulletin’s 121st anniversary as an exponent of Philippine progress.
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