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Australian consumers’ appetites for domestic, trustworthy brands is at an all-time high due to COVID-19 and is not expected to disperse any time soon, according to the heads of Australia’s largest independent grocery store Drakes Supermarkets.
The advent of the COVID-19 pandemic triggered various different trends in the Australian food and beverage industry, but in Drakes Supermarkes’ home turf South Australia, none has been as obvious as the uptick in local product purchases.
“COVID-19 really kicked this off and made people more aware, we’re definitely seeing that people especially here in South Australia are wanting local products a lot more and are sticking to these choices,” Drakes Supermarkets Director John-Paul Drake told the audience at the recent Food South Australia Summit.