has one group in mind, the customers. it took about a month and a half, two months. just really, you know, putting up some specials, making sure that those are the things that people wanted on the menu. it s a very loyal crowd. and you don t have that transient crowd like you do in a metropolitan area. you always have to really focus on customer service and really pay attention to everybody s needs. it s been a costly learning experience for these high school friends but the lesson is clear. do research and get the information before you make a drastic change. asking your existing patrons what they like, what they don t like. and go from there. it could take as long as two years for them to recoup their losses. but food specials, plenty of tvs, and a customer loyalty program have helped get people back in the door. while he takes the blame for the failed experiment he says he ll never underestimate his customers again. the customers run the business, it s not me. they re the