Customers will be able to set up a personalised ‘Food Profile’ that notes their allergies and intolerances
Ocado is launching new functionality on its website that allows customers to easily shop based on dietary needs.
Customers will be able to set up a personalised ‘Food Profile’ that notes their allergies and intolerances. A 15-strong list of intolerances is covered, including celery, sulphites, tree nut, lupin and egg. Products containing the ingredients are flagged if they conflict with the user’s preferences.
“We are confident that this feature will save customers time whilst shopping online and give them confidence to try new products,” said Laura Harricks, chief customer officer at Ocado.