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Healthier Indulgence, Convenience, Flavor Innovation, Sustainability, & E-Commerce Are Among the Factors Propelling Retail Food Sales Forward
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Healthier Indulgence, Convenience, Flavor Innovation, Sustainability, & E-Commerce Are Among the Factors Propelling Retail Food Sales Forward
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we could limit that or remove that exposure, it s likely children will see an impact on what they prefer when it comes to eating, theirfood preferences, immediately after seeing an ad and their long term food preferences. we know that is likely to have a huge impact, if we have this total restriction on these types of ads. when you talk about what we prefer when it comes to eating, our habits are built up over a period of time and when you look at the statistics, the uk population s weight has risen with more than 60% of the adult population now overweight or obese. and the stats are one in three kids is leaving primary school overweight. so, how much does the ban on advertising, which, as you say, suggests what someone might fancy at that moment, have already gone into? but how much does it impact on the habits people have already gone into?
the government is banning television adverts for unhealthy food before the 9 o clock watershed, to try to curb childhood obesity. products affected include chocolate, soft drinks and cakes. there will also be new rules on online promotions, as sarah campbell explains. turn on the tv, computer or device and currently at any time of the day our energy is promoting foods high in salt, fat and sugar. difficult enough for adults to resist, but also children who might be watching. as part of its obesity strategy the government has proposed new legislation which will restrict when, where and what foods can be advertised. what children see on ads has an immediate effect on what they prefer after seeing an ad and how it sets or shapes their food preferences in the long term, so if we start to just change that environment, change that exposure, perhaps we can influence children to prefer better foods.
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