some franchise owners are suing to change kfc s strategy. yum brands says they re just giving customers what they want. what i think, what the franchisees think is interesting. what really, really matters is what the customers think. but sales are down. not everything is done in one day. reporter: for years food cops like michael jacobson have attacked artery-clogging fast food menus. we talked to franchise owners who say they re throwing away grilled chicken because nobody is buying it. can this actually work? it may not work at kfc. reporter: kfc set a world record frying 2,000 pounds of chicken. none of it grilled, all of it eaten. yunji de nies, abc news, washington. all this over chicken, man. crazy. you know, in response to this, the concern that there wasn t enough promotion for the unhealthy items, who could ever forget the double down? do you remember this thing? oh, yes. look at that. heart attack just watching that.