Adding Goldman Sachs Advisor Services to custodians TD/Schwab and Fidelity will allow Creative Planning to offer more institutional investment solutions.
As the RIA market expands rapidly, Goldman Sachs Advisor Solutions is gaining ground with more RIAs seeking bespoke services for ultrahigh net worth clients.
The current share of 84% of the industry's holdings at Charles Schwab, Fidelity, Pershing and LPL may not stay so big forever, according to Cerulli Associates.